Your partner in Vietnam
We're trusted as 'scouts on the ridge' for global brands on their journey into their next growth market
Are you a global marketing director looking to build an owned audience of super fans in Vietnam?
It’s a tricky consumer market for outsiders to immediately understand. We help brands win here by combining our deep-rooted cultural insights with expert content creation, while measuring success based on your business objectives.
Our mission
De-risking your market entry
As content marketing experts in Vietnam, we help you navigate your market entry with our high intensity positioning and messaging process, the Pre-launch positioning lab
Cultivating authentic audiences
With a bespoke team of industry-specific content creators, we build you an engaged audience of consumers that belongs to you and can be used to leverage your local commercial deals
How we work
Understand
First we understand your brand's business objectives and target audience in Vietnam
Strategise
We develop your local positioning, messaging and content strategy
Publish
We build you a bespoke newsroom of expert creators and publish daily content to make your brand relevant
Report
We track content performance and report the numbers
Evolve
Like all good publishers, we continuously tweak the strategy and improve the content based on what's working and what's not
Meet the team