Your content marketing partner in Vietnam

We're trusted as 'scouts on the ridge' for global brands on their journey into their next growth market

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Are you a global marketing director looking to build an owned audience of super fans in Vietnam?

It’s a tricky consumer market for outsiders to immediately understand. We help brands win here by combining our deep-rooted cultural insights with expert content creation, while measuring success based on your business objectives.

Our mission

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De-risking your market entry

As content marketing experts in Vietnam, we help you navigate your market entry with our high intensity positioning and messaging process, the Pre-launch positioning lab

This is a graphical image by We Create Content in Vietnam using its brand shapes that are inspired by Vietnamese diacritics

Cultivating authentic audiences

With a bespoke team of industry-specific content creators, we build you an engaged audience of consumers that belongs to you and can be used to leverage your local commercial deals

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Our agency is built on trust

Trust is a shared belief we all work by. See how this drives our values and what it means for you as our partner

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How we work

1
Understand

First we understand your brand's business objectives and target audience in Vietnam

2
Strategise

We develop your local positioning, messaging and content strategy

3
Publish

We build you a bespoke newsroom of expert creators and publish daily content to make your brand relevant

4
Report

We track content performance and report the numbers

5
Evolve

Like all good publishers, we continuously tweak the strategy and improve the content based on what's working and what's not

Meet the team

Our editorial expertise is what sets us a part from other agencies in Vietnam

Ian Paynton

Co-founder & Growth Director

Collaboration is what drives our content marketing newsrooms

Ha Nguy

Co-founder & General Director

In such a vibrant market, you need to stand out, connect with audiences in their own voice, and prove your relevancy

JC Smith

Co-founder & Creative Director