In this podcast episode of You Don’t Know Vietnam with Timen Swijtink from Lacàph, there's a rich discussion about the evolving Vietnamese coffee industry.

Timen delves into the cultural nuances of Vietnamese coffee culture, emphasising its social and leisurely nature.This contrasts sharply with the typically fast-paced Western approach to coffee consumption. 

He highlights the shift from focusing on quantity to prioritising quality in coffee production, particularly with robusta beans. 

He also touches upon the broader economic landscape of Vietnam, noting the emerging opportunities as the country leans into quality and global competitiveness. 

For those considering doing business in Vietnam, Timen underscores the importance of understanding and adapting to local market trends, consumer preferences, and the value of a patient, long-term approach. 

This podcast offers valuable insights into Vietnam's business environment, particularly for those looking to navigate its dynamic markets.