Foreign football has never been more popular in Vietnam.

This rapidly growing markets offer fertile ground for football brands and sponsors. Disposable incomes are increasing and the middle classes are searching for authentic football experiences - online and off.

• 100,000,000 people
• 75% sports fans
• 85% of sports fans choose football 
• 30% identify as super fans
• 70% social media penetration
• 89% of fans want to feel more connected to their favourite club

Make Vietnam your home ground of support in Asia.

Millions of fans are waiting for your club to transform a distant love affair into a true passion. They have an unsuitable thirst for rolling news, behind the scenes content and all the goals, but true loyalty can only be cemented through closer, more authentic connections.

Fans in Vietnam are waiting for top teams to show they understand their fan culture.

The time to start building your audience of super fans is now. 

Be among the first movers and win generations of football fans to make Vietnam your home ground for support in Asia; an owned audience of fans that can help you unlock local commercial deals.

#Vietnamisready

A content marketing agency for football clubs and leagues in Vietnam

We are a content marketing and social media agency in Vietnam, one of the world’s fastest growing markets.

With local audience insights, knowledge of Vietnam’s consumer trends, and a deep-rooted cultural understanding, we help you engage your club’s fanbase in this country of 100 million people.

We help you:

• Understand your audience in Vietnam and access local market insights and trends based on culturally informed localised content
• Produce authentic on-the-ground storytelling, host engaging offline events, work with influencers to get your brand amplified and win outreach in local media channels
• Generate a base of loyal brand ambassadors and use social as a springboard to a full marketing strategy

Social media for football clubs in Vietnam

As your partner on the ground in Vietnam, we help you understand Vietnamese football fans, define your football club's positioning in Vietnam and build you a bespoke editorial content team to build you an audience of super fans. 

DFL Digital Sports and the Bundesliga hired We Create Content to do this. 

With a bespoke content newsroom, our social media approach was two-fold:

1. create educational and bite-sized local language content that celebrates the players, stats and goals of the league for Vietnam’s core Bundesliga fans

2. tap into trending local topics such as Lunar New Year, the rise of the National U23 Team and pop culture references to pique interest and win the hearts and minds of new audiences

With hyper-local content creation and localisation, Bundesliga won an uplift of 1,414% in new users on Facebook in Vietnam after partnering with We Create Content, with their social media engagement rates 175% higher than Vietnam’s average.

Video production for football clubs in Vietnam

Use our extensive network and local knowledge to tell authentic stories in Vietnam. Whether it’s a short video or long form documentary series for social media or a video campaign for TV, we have the in-house video production resources to make it happen for you in Vietnam.

As well as shooting raw footage for Werder Bremen’s CSR programme in the southern region’s Mekong Delta, we also traveled up and down the country covering grass roots football stories for Manchester City, who partnered with local bank SHB to offer three amateur teams branded training kits.  We Create Content was hired by Dugout Media to track down the winning teams and create a three-part mini doc series for social.

We told the stories of a community club in Vietnam’s northern mountains, named after their local market FC Cho Lon, and visited RUCO FC in Ho Chi Minh City, where the captain is a die hard City supporter with a house brimming with collector’s memorabilia. We touched down in the capital city of Hanoi too, to speak to Tri Nam FC. 

The documentaries were published as paid campaigns on Manchester City’s social media channels as well as distributed across the Dugout media network.

Offline experiences for football clubs in Vietnam

As your marketing agency, we conceptualise and plan, promote and manage events on behalf of your club. We top it off with video content and event photography for your social media and PR coverage in nationwide media channels.  

We produced the Bundesliga brand assets and promotional content of the DeutschlandFest in Hanoi. We also worked closely with Bundesliga’s team in Singapore to create a Penalty Shootout Arena in Ho Chi Minh City - 400 Bundesliga fans attended the 18-hour event to compete in an action-packed competition and enjoy a live screening of the Borussia Dortmund / FC Schalke derby with a guest visit from a Bundesliga legend.

All players took home an authentic shirt of the Bundesliga team they represented (real shirts are very hard to come by in Vietnam!) and the winners enjoyed an all-expenses trip to watch a Bundesliga match from the bustling stands in Germany.